Whitman boys.

CORPORATE NAMING=SILLINESS, writes Rob Walker, who ably took over writing Slate’s “Moneybox” column when James Surowiecki realized the New Yorker would always have more cachet. For what we lawyers might call “silliness per se,” look at what happens when Lutherans are given a “branding budget.”

THIS JUST IN. George W. Bush is not a moron. And you can trust Chretien, because Canadians are honest. Like Honest Josh.

SENATOR BYRD KICKS ASS. How does West Virginia get a firebrand who tells the truth about the Department of Homeland security? Why not Oregon?